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Learn more about TERRa-Fresh and this event. Download the flyer.

Are you interested in fresh food supply chains and how to take advantage of new market conditions? Attend a presentation that will unveil some of the models and tools being developed under the concept of TERRa-Fresh under the sponsorship of the Foundation for Food and Agriculture Research (FFASR).

A Presentation on Technology-enabled, Rapid-Response Fresh Food Supply Chains: Taking advantage of the new market conditions
Friday, November 20, 2020
8:30 a.m. MST
Email Rene Villalobos at to get a Zoom invitation to this event

TERRa-Fresh stands for TEchnology-Enabled, Rapid-Response FRESH supply chains. It is an integrated planning, analytics, and coordination environment that seeks to exploit the new technological realities of the supply chain of fresh agricultural products for the benefit of the growers, the consumers, and the environment. It enables market-oriented supply chains for fresh fruits and vegetables (FFV) based on the effective utilization of market intelligence, information technology, negotiation, coordination, and planning decision support tools.

TERRa-Fresh supply chains are resilient through rapid reconfigurability based on data and status estimation of the underlying physical supply chain and environmental conditions. Such supply chains generate less food waste and have value chains that are better aligned with the level of risk taken by the different supply chain actors.

The development of TERRa-Fresh is supported by the Foundation for Food and Agriculture Research (FFAR) and is a joint effort with New Mexico State University.

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